My apologies for the French, but it sounds so much better...
Yes, you and I, we all are somehow traced by something or somebody. In most cases it will be something in the form of a gadget such as your smart phone, phablet, car, television, sport bracelet and many others. And of course we all drown ourselves in innocence stating we do not have any secrets to hide. Here is where it goes wrong. At some point we all have a secret, and if not privately perhaps for your professional work. The Internet of Things (IoT) is anything but keeping information private, its goal is to correlate all the received data into useful information. In order to visualise it and create an idea from it that can be exploited later on to make more money, get to know you better, know your habits, know you. They, anyone from government to commercial organization, like to know you. Our interconnected life makes it increasingly easy to gather all the information, your smartphone contains a lot of information on your whereabouts, your behaviour, who you call when, how long you call, what restaurants you like to visit etc... your car tells car makers how you drive, sportive, aggressive, polite, fast, slow and eventually also when and where. Your provider knows what you surf on, what you look for, who you talk to. Your television what you look at when, and in some cases even what movie you look at even when it is stored on a local harddisk, usb drive etc... It seems innocent, but it is not. The question is not if this data comes together, but when.
It might seem innocent, but together with your health which is now captured in many sport bracelets, motion meters, weight appliances etc... it could become a dangerous cocktail. Imagine you're overweighted, you rarely do sports, you drive fast with your car and you go 12 times a week to Jack in the Box or any other quality burger restaurant :). Your health insurer would love to know because you're triggering all the alerts that it is highly probable they have to pay one day. Either for regular healthcare or intensive care :)
We, consumers over the globe, need to think what we do and how we use technology and it seems technology is dictating us instead of the other way around.